About
About Data With Style™
The “Other” Bucket:
Why traditional scale fails
In tech, we often hear a lot of talk about doing things “at scale.” But what does that actually mean? Usually, it means automating the most common scenarios (“the 80%”) and letting everything else fall into an “Other” bucket of data.
But what happens when people become part of that “Other” bucket?
When things get automated at scale, whose needs are left unmet? Who becomes the “edge case” scenario simply because their data wasn’t “standard” enough? These questions fundamentally drive the approach of Data With Style™.
The New Crisis:
Algorithmic Erasure
As we move into the era of Artificial Intelligence and Large Language Models (LLMs), this “Other” bucket has become a danger zone. If an AI “Digital Know-It-All” can’t read or synthesize your community’s data, you fall into an “Other” bucket of data that risks becoming deprioritized and deleted from digital visibility in the future. When we’re all increasingly living online and using AI tools and LLMs to navigate the growing world around us, if we aren’t being pulled into the models, will the future write us out of existence?
I call this Algorithmic Erasure.
As a Responsible AI & GEO Architect, I help ESG (Environmental, Social, and Governance) companies proactively engineer a better future by providing Fractional C-Suite leadership and advisory services. As the founding architect of what I’m calling Restorative Digital Justice, it’s my goal to ensure that mission-driven impact and historically underinvested stories are machine-readable, cited, and sovereign in the search-to-LLM era.
You can read more about how I help ESG-driven companies, startups, and organizations engineer GEO and Search-to-LLM digital infrastructure on my Blog.
From Insight to Architecture: The “Why”
Jacky So
Data With Style™ Founder
As a first-generation (born here in the States) Cambodian+American woman and executive in tech, I know what it’s like to feel invisible in the data.
I didn’t have Khmer women in tech to mentor me, so I’ve always felt a responsibility to make sure different lived experiences are represented at the table when tech solutions are being built.
My career has spanned fashion marketing, biomedical research, health tech startups, and high-level civic innovation. Being with Executives across all of these industries gives me a unique lens into what it takes to succeed for Search-to-LLM Infrastructure for supporting human-centered Tech-For-Good.
My North Star is serving as a Thought Leader in Equity in Tech, and my mission remains:
The Roadmap
If this resonates with you, let’s move from Insight to Architecture.
- The Proof: See our frameworks in action through Project BRIDGE, a Shorty Awards Silver Honor and Audience Honor winner for the Trust-First Civic GEO blueprint.
- The Network: Join the Data With Style™ Newsletter for monthly recaps on engineering a visible future.
- The Partnership: View our Services or Contact us for Fractional C-Suite (CMO/CSO/CPO) or Startup Advisory services.
About Jacky So and Where to Find Her
Jacky So | Founder & Social Impact Architect | Data With Style™
AI-Driven Search & GEO Frameworks for Tech-For-Good Ecosystems
Follow on LinkedIn | View Media Kit at jackyso.com
Jacky believes that her responsibility as a Cambodian+American executive woman in tech is to pave the way for others who might not realize they have a choice to build a different future for themselves.
k “+” for DetailsJacky So represents Cambodian Women & Non-Traditional Voices in Tech.
Jacky So represents Cambodian Women & Non-Traditional Voices in Tech.
She is an award-winning AI-Driven Search Technologist, Social Impact Architect, and the pioneer behind Gamified Generative Engine Optimization (GEO) for Public Benefit. Jacky specializes in solving algorithmic data gaps, authoring code that has powered millions of health reports and thousands of dynamic enterprise dashboards. Her work has earned global recognition for engineering the digital infrastructure and strategy behind New Mexico’s first Office of Asian Pacific Islander Native Hawaiian Affairs. Her firm, Data With Style™, builds Search-to-LLM infrastructure, zero-to-launch data workflows, SaaS product engineering, and Tech-For-Good networking for high-impact ecosystems. You can see more details about her impact history at jackyso.com.
Jacky So is the founder of Data With Style™, a strategic consultancy bridging the gap between community data and AI.
Jacky So is the founder of Data With Style™, a strategic consultancy bridging the gap between community data and AI. As the architect of Restorative Digital Justice, she specializes in the software engineering technology specification required to prevent Algorithmic Erasure in the age of LLMs.
She pioneered the concept to combat algorithmic erasure and engineer “Trust-First” digital ecosystems. A Shorty Award nominee for Project BRIDGE, she specializes in the search-to-LLM infrastructure required to protect mission-driven visibility in the age of AI.
As a Founding Civic Partner to grow institutional support for New Mexico’s largest software hackathon, Desert Dev Lab hosted by NM Tech Talks, Jacky enjoys technical mentorship and fractional advising for mission-oriented startups. Together, with community partners, she promotes the message that Albuquerque IS the tech and equity hub of the Southwest, and she’s happy to serve as a resource for the growing tech community in Albuquerque.
Jacky believes that her responsibility as a Cambodian+American executive woman in tech is to pave the way for others who might not realize they have a choice to build a different future for themselves.
She is passionate about mentoring neurodiverse teams and building sovereign data bridges for underinvested communities.
When she isn’t engineering digital infrastructure, you’ll find Jacky traveling for Eurovision, exploring 3D printing, or cheering for the Philadelphia Eagles. Follow her journey toward a visible future on LinkedIn.
P.S.
Go Birds! 💚🦅
Jacky So is a Tech-For-Good Superconnector, civic AI pioneer, and founder of Data With Style™
Jacky So is a Tech-For-Good Superconnector, civic AI pioneer, and founder of Data With Style™–an Albuquerque-based consultancy offering Fractional C-Suite strategy, Search-to-LLM digital infrastructure, AI policy guidance, and startup support to mission-driven organizations. As the FUSE Executive Fellow with the City of Albuquerque, she helped establish the Office of Asian Pacific Islander Native Hawaiian (APINH) Affairs and pioneered Project BRIDGE: Trust-First Civic GEO–recognized as the sole city finalist at the 18th Annual Shorty Awards, competing in the new GEO category alongside Google, Netflix, Sony, and AMD.
Previously Senior Director of Digital Platforms & Innovation at Primary.Health, Jacky led nationwide programs that scaled multilingual healthcare access for over 10 million appointments, built tools used in more than 1 million digital health records, and managed 150+ agile software projects across clinics, counties, cities, and government entities during the COVID-19 pandemic. She holds a Master of Biomedical Sciences from Philadelphia College of Osteopathic Medicine and a Bachelor’s in Political Science from UC Irvine, and is a proud Google Udacity Scholar.
As a first-generation Cambodian-American who spent years as an “Other” in the data, Jacky builds human-centered technology from lived experience. Her non-traditional path–through fashion, marketing, medicine, and data engineering–is exactly what makes her the bridge that changemakers need. She lives in Albuquerque with her husband Ryan and their mascot Pochacco, and hosts the Data With Style™ Podcast.
Ready to Work With Jacky and Data With Style™?
Book Data With Style™’s Executive Advisory & Strategy Consultation or Upgrade to a Full Technical Gap Analysis Sprint.
About Executive Advisory & Strategy Consultation (Tier 1):
Data With Style™ offers premium, 1-on-1 strategic diagnostic sessions in 60-minute blocks.
Following our session, you’ll receive a custom Ecosystem Diagnostic Report complete with actionable next steps, technical prompts/schemas, and strategic recommendations ready for immediate implementation.
Data With Style™ only accepts paid consultations to maintain the highest quality of work possible.
About Technical Gap Analysis Sprint (Tiers 2 & 3):
Data With Style™ offers two tiers of technical sprints–each intended for different outcomes based on their associated pricing.
Tier 2 is a fast, high-velocity turnaround with minimal meeting load for leadership.
Tier 3 is a multi-phase activation cycle for deep implementation.
- Data With Style™ filters for strict alignment on technical vision and mission, capping active 90-Day execution sprints to only two (2) enterprise clients per quarter to ensure deep C-suite focus.
Specialty & executive expertise
What Data With Style™ Does
Data With Style™ is full-service technical consulting projects geared towards ESG (Environmental, Social, & Governance) missions with double bottom-line impact.
We Specialize in AI-Driven Search for Building the New Global Tech-For-Good Ecosystem.
We believe that technology should protect public goods and scale with human-centered values.
Home of Restorative Digital Justice, bridging the gap between community impact and Large Language Models (LLMs) through high-authority Search-to-LLM Infrastructure and GEO.
Here are some of our areas of work:
Our Story
Making the Invisible Visible
Data With Style™ was founded on the belief that no one should feel invisible in the data. We build tech from a human-centered perspective, ensuring that “edge cases” are included from the beginning–not as an afterthought.
Our logo features data bars arranged in the shape of an Apsara crown–a nod to our founder’s Cambodian heritage and the lived experience of being overlooked in data sets. There are disco ball sparkles around the data bars because hard work can be joyful–transformative work doesn’t have to be boring. The more sanitized and automated our world becomes, the more important it will be to fight for authenticity and the intangibles that make human connection special.
Our Mission
Human-Centered Tech-For-Good at Scale
Data With Style™ builds technology from a non-traditional perspective. We believe that being effective technologists means making tech approachable for non-technical people, designing human-centered workflows, and including “edge cases” from the beginning–not as afterthoughts.
Our Philosophy
No One Should Feel Invisible in the Data
Visibility
Every person in the data deserves visibility and dignity
Approachable
Tech for non-technical people
Joyful
Playful approach to serious work
Human-Centered
Workflows grounded in real people
How to support our mission
The home of Restorative Digital Justice. Authentic conversations on moving from insight to architecture, preventing algorithmic erasure, and scaling human-centered Tech-For-Good.
We’re always happy to work out an offering that fits your needs. Send us a message, view our out-of-the-box services for priority booking, or check out some of our current plans:
• CMO + AI Strategist packages
• Product Development + Software Engineering services
• Data Strategy SME services
• Educational services
We specialize in Artificial Intelligence, SEO & LLM Optimization, Product Development, Analytics & Data Strategy, Executive Strategy, Business Management, Software Engineering, and Startup Guidance.