About

Jacky So

Data With Style Founder

Supporting Data With Style™ means supporting human-centered Tech-For-Good at scale because we help decision-makers understand what might be hidden in their data before building those tech solutions at-scale.

In tech, we often hear a lot of talk about doing things “at scale”, but what does that mean? It usually means automating the most common scenarios and then everything else falls into an “Other” bucket of data.

But what happens when people become part of that “Other” bucket of data? Whose needs are being unmet because they become an “edge case” scenario when things get automated?

These questions fundamentally drive the approach of Data With Style™ and the work we do.

If this resonates with you, check out our products and services to learn how you can support our mission.

As a first-generation (born here in the States) Cambodian-American woman in tech, I know what it’s like to feel invisible in the data. I didn’t have any Khmer women in tech who could have mentored me, so I’ve always felt a responsibility to make sure different lived experiences are represented at the table when we are building tech solutions.

By being here, you’re helping Data With Style™ build a more inclusive tech future together.

Thanks for being you!


Specialty & executive expertise
What Data With Style™ Does

Data With Style™ is a full-service tech consulting agency, helping future-oriented changemakers achieve human-centered Tech-For-Good at scale.

We specialize in:

Artificial Intelligence
SEO & LLM OptimizationList item
Product Development
Analytics & Data Strategy
Executive Strategy
Business Management
Software Engineering
Startup Guidance
Our Story

Making the Invisible Visible

Data With Style™ was founded on the belief that no one should feel invisible in the data. We build tech from a human-centered perspective, ensuring that “edge cases” are included from the beginning–not as an afterthought.

Our logo features data bars arranged in the shape of an Apsara crown–a nod to our founder’s Cambodian heritage and the lived experience of being overlooked in data sets. There are disco ball sparkles around the data bars because hard work can be joyful–transformative work doesn’t have to be boring. The more sanitized and automated our world becomes, the more important it will be to fight for authenticity and the intangibles that make human connection special.

Our Mission

Human-Centered Tech-For-Good at Scale

Data With Style™ builds technology from a non-traditional perspective. We believe that being effective technologists means making tech approachable for non-technical people, designing human-centered workflows, and including “edge cases” from the beginning–not as afterthoughts.

Our Philosophy

No One Should Feel Invisible in the Data

Visibility
Every person in the data deserves visibility and dignity

Approachable
Tech for non-technical people

Joyful
Playful approach to serious work

Human-Centered
Workflows grounded in real people

How to support our mission

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