About

Jacky So
Data With Style™ Founder
In tech, we often hear a lot of talk about doing things “at scale”, but what does that mean? It usually means automating the most common scenarios and then everything else falls into an “Other” bucket of data.
But what happens when people become part of that “Other” bucket of data? Whose needs are being unmet because they become an “edge case” scenario when things get automated?
These questions fundamentally drive the approach of Data With Style™ and the work we do.
If this resonates with you, check out our products and services to learn how you can support our mission.

Specialty & executive expertise
What Data With Style™ Does
Data With Style™ is a full-service tech consulting agency, helping future-oriented changemakers achieve human-centered Tech-For-Good at scale.
We specialize in:
Our Story
Making the Invisible Visible
Data With Style™ was founded on the belief that no one should feel invisible in the data. We build tech from a human-centered perspective, ensuring that “edge cases” are included from the beginning–not as an afterthought.
Our logo features data bars arranged in the shape of an Apsara crown–a nod to our founder’s Cambodian heritage and the lived experience of being overlooked in data sets. There are disco ball sparkles around the data bars because hard work can be joyful–transformative work doesn’t have to be boring. The more sanitized and automated our world becomes, the more important it will be to fight for authenticity and the intangibles that make human connection special.
Our Mission
Human-Centered Tech-For-Good at Scale
Data With Style™ builds technology from a non-traditional perspective. We believe that being effective technologists means making tech approachable for non-technical people, designing human-centered workflows, and including “edge cases” from the beginning–not as afterthoughts.
Our Philosophy
No One Should Feel Invisible in the Data
Visibility
Every person in the data deserves visibility and dignity
Approachable
Tech for non-technical people
Joyful
Playful approach to serious work
Human-Centered
Workflows grounded in real people
How to support our mission

A no-judgment zone sharing authentic life, lessons, & advice in all things technical consulting.


We’re always happy to work out an offering that fits your needs. Send us a message or check out some of our current plans:
• CMO + AI Strategist packages
• Product Development + Software Engineering services
• Data Strategy SME services
• Educational services

We specialize in Artificial Intelligence, SEO & LLM Optimization, Product Development, Analytics & Data Strategy, Executive Strategy, Business Management, Software Engineering, and Startup Guidance.

